MYSYMP Launches New IOS – App for Sending Condolences and Memorial Donations
MYSYMP AG has launched MYSYMP, an App devoted to streamlining the process of sending messages of sympathy and making memorial donations.
MYSYMP will allow users to send condolences to those who have lost a loved one and make charitable donations in memory of the deceased through the purchase and “lighting” of virtual candles. The App also provides a platform for users to express grief and support when a celebrity or high profile public figure passes away.
Possibly the most unique thing about MYSYMP is that it doesn’t shy away from the obvious: it provides a one-step, effortless, technological solution for an activity that is typically difficult and highly personal. “MYSYMP is nothing more and nothing less than a sign of times”, says developer Isidoro Celentano.
He acknowledges that many may think MYSYMP – a bit exploitive – takes advantage of people when they are grieving. He points out, “society today relies on the internet and technology to communicate around virtually every other life milestone. Why should death be an exception? We are busy people, constantly looking for ways to help us address life’s challenges. That is what MYSYMP does – it allows people who might normally drop the ball or not reach out in real time because they are overwhelmed to express condolences and honor the deceased.”
Main USP of MYSYMP is that when people lite a candle they make a donation to an organization of their choice.
THE STORY BEHIND THE APP:
For Celentano, though, this isn’t all business. The idea started with the death of Michael Jackson in June 2009. Everybody was concerned but nobody knew really what they could do. There were lots of places where people left flowers, lit candles or posted messages on social media sites. All these places are now forgotten.
With MYSYMP there is an unique place to share sympathies, make something good at the same time and be in touch with friends and contacts. This also applies to “normal” – private persons in which the relatives can share their sympathies.
MYSYMP has been in development and testing for almost two years. Parallel to conceiving and developing the MYSYMP-App, Celentano had been a CEO of different successfully companies in Switzerland. In 2013 discussing with friends and business partners, he was convinced to start this App.
MYSYMP was developed by Celentano’s MYSYMP AG, which is based in Nottwil, Switzerland. It is available in the Apple AppStore and soon on Google-Play.
For more informations about the MYSYMP – APP visit www.mysymp.com